In today’s fast-paced world, it’s no surprise that video has become more than just a trend; it’s a tool that all marketers need to embrace. And, big brands are always known to be trendsetters. If you’re looking to supercharge your company’s marketing approach, don’t miss out on the latest in video marketing! In this blog post, we’re going to discuss how the most prominent brands are using video in their marketing and take some pointers from them.
1. The Power of Storytelling
Big brands recognize the importance of storytelling in marketing. They are using video to tell powerful narratives that elicit emotions in their audiences, crafting a compelling message that resonates long after the video is watched. Take the Gillette advertisement, for example. The brand used video to tackle sensitive issues such as masculinity, bullying, and harassment. It was a powerful message that resonated with their audience of men and women, sparking a heated debate on the internet.
2. Educational Videos
Marketing isn’t just about selling products, but it’s also about educating your customers. Many big brands are now opting for educational videos that help their audience understand their products and services better. Hubspot, for example, uses videos to educate its audience on various topics, from how to use their software to how to create better content.
3. Storytelling Using User-Generated Content
As much as big brands love storytelling, they are also letting their audience lead the way. User-generated content is now one of the most popular trends in video marketing. Brands are using videos created by their customers to promote their products and services. Adidas, for example, used user-generated content from its customers to create a video campaign that celebrated its Superstar sneaker’s 50th anniversary. The result was an authentic and relatable video that resonated well with Adidas’ audience.
Personalization is a buzzword in marketing, and big brands are not left behind. They are using videos to create personalized experiences for their customers. Coca-Cola, for example, ran a “Share a Coke” campaign that saw the brand put people’s names on the packaging of their products. They also created videos that personalized messages for their customers, driving home an emotional connection that ultimately increased sales.
5. Virtual Reality
Virtual reality is on the rise, and big brands are using it to create immersive brand experiences for their customers. Brands like Audi, IKEA, and even Samsung are using virtual reality to showcase their products, giving their customers a unique experience that feels almost like being there in person. It’s a powerful tool that enables brands to engage with their customers in a more meaningful and interactive way.
With video marketing, big brands have shown us that there are no limits to what you can achieve. From telling powerful stories to creating immersive experiences, the possibilities are endless. As a marketer, it’s essential to keep abreast of the latest trends and adapt them to your marketing approach, considering video marketing as a critical tool for success. By incorporating video into your marketing mix, you’re not only engaging with your audience on a deeper level but creating brand loyalty that will last far beyond the video.