Do you use videos on your social media channels? If not read on because social media has advanced massively over the last few years, and it has had a significant impact on the marketing industry. The benefits of videos for business are huge. Videos can help businesses build long-term relationships with customers, introduce your team, show customer testimonials, explain your systems or processes to give a better understanding of what you do. Video can promote your products quickly and creatively while proving the quality, which is what your customers essentially want to see.
But before we move onto our special engaging video tips, here is an interesting stat for you … according to reports, social video content is 1200% more successful than other content and can generate more shares and likes than both text and image content combined. So… start thinking about using video in your social media campaigns by using 6 of or tips on structuring a good video or what do I need to avoid?
Videos need make an Impact on your viewers so grab their attention.
By using a mixture of visuals and sound there is nothing video can’t do. Your videos need to engage with the audience, answering any questions that they may have. Start your video with the more attractive shots or elements and make sure your branding is noticeable as early as possible.
Short and sweet is key, Keep them short
It might shock you what can squeeze into a 30 second or even minute long video. With social media being so fast paced, the best approach is to keep your videos nice and short. Be mindful of what you are trying to say and don’t start with a 20 second animated logo as the viewer will most likely skip after 10 second and you have lost them forever.
Sound or no sound can kill a video
When you’re on Facebook, have you noticed the audio doesn’t play until you click on the video? This can happen on other social media platforms, so this is something you need to consider. Your options could be to add in text captions or ever subtitles. You also need to remember the wrong audio track can kill a video. If they do click on the video, think about the product or service you are talking about. If you’re a solicitor talking about Wills and Probate you wouldn’t necessarily have electro drum and base track blasting out it just wouldn’t work.
Don’t over complicate it
Keep the content simple, you might think by mixing up different concepts or ideas will make your video more dynamic and engaging to the viewers. This can be confusing, keep your videos focused on one aspect, whether that’s promoting a particular product or sharing a singular piece of advice don’t complicate it.
Talk to your viewers, use “You” in all language
I’m talking to YOU, because YOU are reading this blog, it’s the same with your social videos. Think about the language your using—whether it’s a voice-over run video or the use of text slides to drive home the benefits —switch out the “me,” and “we” to key words like “you” and “your.’’ Your viewer should be the focus of the videos. They are the main character. By using “you” language in your videos, adds in a personable approach, make it more of a conversational piece and your content will be easier for your viewers to digest, understand and hopefully act on it. Wow… that was a lot of yous.
Include a Call-to-Action
What is your end goal of the video? If your viewers have sat and watched the whole video (whatever the length) what do you want them to do? One of the most important steps to include in any video not just social videos is the call to action. This is where you close the deal, spell it out to them. Tell your viewers to actually do something.
From the thousands of videos we have produced over the years we always encourage included a call-to-action. Whether that’s using a voice over or as text at the end. With video, here are just a few CTA’s you could try:
- Call XXXXXX and get started
- Sign up for our ___ today
- Visit our website
- Book a session
- Talk to our experienced professionals today
- Click here for a FREE consultation
- Click to learn more